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Infographic Friday: To Net More Patients, It Pays to Nurture Internet Leads
The Web is a wonderful thing. It puts a wealth of information at consumers’ fingertips, introduces you to potential patients from around the world and can prompt them to contact your practice via phone...
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Infographic Friday: It’s the Economy, Doctor!
Perhaps you heard the little news item earlier this week that the Dow topped the high it set in 2007 when it closed at 14,253 on Tuesday. Needless to say, the new record was welcome news from Wall...
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Infographic Friday: To Market Your Practice, Go Where the Patients Are
According to legend, the late bank robber Willie Sutton once answered a reporter’s question of “Why do you rob banks?” with the now-famous rejoinder “Because that’s where the money is.” In a way, it’s...
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Infographic Friday: Savvy Doctors Use Video to Engage, Inform and Educate
Unless you’ve been living in a cave, you no doubt know that Google is the world’s largest search engine. But do you know which one is No. 2? (Hint: It’s not Bing, Yahoo! or Ask.com.) It’s YouTube,...
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Infographic Friday: Don’t Get Canned for Sending Email Spam
How many emails do you get a day? 50? 100? Whatever the actual number, chances are you get so many that you make the decision whether to read them or delete them in a fraction of a second. The problem...
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Infographic Friday: Successful Social Media Starts with Strategy
“If everybody jumped off the Brooklyn Bridge, would you jump off it too?” If you’re like us, you probably heard that line a lot when you were young and about to do something that was destined to have...
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Infographic Friday: The Search for Health Info Goes SoLoMo
Not familiar with the term SoLoMo? You should be because it’s rapidly redefining how consumers get their healthcare information. Increasingly, people are turning to Social media for insights, searching...
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Infographic Friday: Generate Buzz with Brand Advocates (not Online...
Imagine Jennifer Aniston standing on the red carpet thanking you for her new nose or Victoria Beckham telling Oprah about how delighted she is with her new breasts. Well, “imagining” pretty much sums...
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Infographic Friday: Listen Up, Doc, but Don’t Be Intrusive
There’s a reason they call it the “art” of listening. Trying to ascertain what consumers want is definitely more of an art than a science and nowhere is that more true than in social media. As this...
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Infographic Friday: A Farewell to (Saggy) Arms
If you’ve ever found yourself looking at an image of Michelle Obama — or Jennifer Aniston or Jessica Biel — and found yourself thinking, ‘Wow, impressive arms,’ you’re definitely not alone. With summer...
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Infographic Friday: Kickstart Your Marketing with Collaborative Input
As a Web-savvy doctor, you no doubt recognize how important it is to monitor your professional reputation by listening to what’s being said about you online. Perhaps you’ve even taken the next step,...
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Infographic Friday: Is Your Online Reputation at Risk?
Every minute of every day, people are online talking about the brands and companies they’ve done business with or are considering doing business with. They’re asking questions, posting compliments and...
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Infographic Friday: The 7 Principles of Social Design
In a world where dancing college kids and a Korean pop star can go viral seemingly overnight, it can be tempting to think your latest video, tweet or blog post can have the same kind of viral impact....
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Infographic Friday: When Grandma Gets Social, It Pays to Pay Attention
If your mental image of a typical social media user is a teenager sharing cat photos and music videos with friends, we have two words for you: Grow up. Turns out more and more social media users have...
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Infographic Friday: Don’t Let Social Complainers Spoil Your Day
You can satisfy some of the people all of the time and all of the people some of the time, but you can’t satisfy all of the people all of the time. OK, so Abraham Lincoln never said that but if the...
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Infographic Friday: Who Needs the Internet Anyway?
Go ahead, ignore the Internet. It’s overrated, nobody uses it and it’s probably just a passing fad. As if. As this infographic from Physician Designs suggests, the combination of easy searching,...
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Infographic Friday: Save Time and Strengthen Your Presence by Curating Content
Every two days we now create as much information as we did from the dawn of civilization up until 2003. — Eric Schmidt, Executive Chairman of Google That, to put it mildly, is a whole heckuva lot...
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Infographic Friday: Baffled by Missing Facebook Posts? Batman to the Rescue
Unless you spend a lot of time delving into the technical details of social media algorithms, you’re probably not familiar with the concept of EdgeRank. On the other hand, if you’ve ever found yourself...
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Infographic Friday: If You Build Social Credibility, Sales Will Come
In the operating room, you and your staff no doubt work like a well-oiled machine but can you say the same about your efforts in social media? The fact is that while many businesses have come to...
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Infographic Friday: The High Cost of Poor Communication
It’s often said that talk is cheap but the converse is every bit as true: the cost of not communicating can be sky-high. As this inforgraphic from Orca Health suggests, low health literacy costs the...
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